The KFC Monstrosity and Cavemen

What. The. Heck. Is. This.

KFC has announced that their new Double Down sandwich which debuted in April, will remain around as long as the demand for it is strong. Originally only intended as a 6-week promotion, this stunning invention features 2 pieces of fried chicken, processed ham and processed cheese. No bun. Just meat. The advertisements market the Double Down as a very "manly" thing to eat.

The sandwich contains 32 grams of saturated fat and KFC has sold 10 million already. This feels to me like a major loss in the battle against obesity in America. Furthermore, I can’t help but wonder why the idea of masculinity has to be equated with foolish dietary choices, particularly menu items that are heavy on meat and fat and light on anything nourishing. Carls Jr. generally has the corner on this market, with their ads encouraging a mentality of "I’m a manly man who hangs out with my cool guy buddies and together we stuff our arteries with the biggest, fattiest burgers in town".

I hope the future holds a different kind of advertising industry. I want to see masculine men making healthy dietary choices, taking responsibility for their bodies and health. Spokesman Jared of Subway fame comes closest to this ideal at this time, although he’s not exactly a sex symbol.

The reality of our diet comes down to this fact: a body that is healthy and fit is sexy. A diet of junk food should stop being attractive around the time of high school graduation, like many other stupid choices made by the young. Let's hope that we can evolve beyond the "carnivorous cave man" mentality by making smarter dietary choices so we can curb the tide of diet-related disease and deaths that plagues our country today.